GroupM: Modernise your data estate to scale and improve campaign analytics
As the world’s largest media investment group, GroupM handles over 32% of the global media billings. One of the ways to maintain this leadership position is to proficiently receive, store and more importantly analyse its advertisement data and extracting insights to optimize business decisions to provide valuable input to their clients.
Querying the available data was basic, static, and didn’t provide the depth required by the business users. Any change to the data schema required one full week of development time and 50+ hours of data processing. Last but not least, the costs of maintaining the system were very high.
Their solution features consumer applications for 6 different countries, has 500+ terabytes ingested and is stable, reliable, with unlimited processing power available (the system can now auto-scale) and easy to maintain. Additionally, it offers the ability to better assign platform costs to the users, and as such assess the impact and predict future costs. It facilitates quick integration with providers data sources.