35th Gitex Technology Week
du - add life to life

Dubai smart City & Smart home app

Dubai is currently embarked on a large scale transformation programme to become one of the smartest cities in the world. Dubai Smart city initiatives aim to improve the quality of life of its people by embracing innovation and making Dubai more efficient, seamless, safe and delivering an enriched experience through smart technology.

Oculus rift app presentation


Du, the fastest growing mobile communications and technology provider in UAE, on its aim to help spearhead the core objectives of the Smart City plan and to support UAE’s Smart City vision, wanted to showcase a Smart future where the city is connected by the Internet of Things and powered by big data, using cutting-edge and smart technologies.

For this, Plain Concepts developed a VR Dashboard where a 3D map of Dubai is displayed together with useful real time information of the city such as traffic, fire alerts and happiness level. The user can interact with the application using Oculus rift or enjoy a multiplatform VR mobile app using a Cardboard.

During GITEX 2015, Du also launched its new smart home services as part of the Smart lifestyle initiative. To help the customers understand what an Smart Home implies, Plain Concepts delivered an immersive VR experience where the user can control the AC of a living room, music system, lights, curtains, television and also enjoy different modes (day/night) that change the room settings accordingly.

Dubai 360 cardboard app

Dubai 360, the world’s largest interactive city tour, allows viewers to explore every angle of Dubai from the comfort of their own home, using fully interactive and immersive 360 degree panoramic photo, time lapse and video content.

The project showcases the very best of what Dubai has to offer, and its useful for both tourists and residents who want to explore different areas of Dubai, giving unprecedented views of certain areas of the city.

Cardboard app presentation
360 degrees preview


Du and Dubai360 partnered together to provide the world's greatest and most immersive way to experience the city of Dubai, by launching Dubai360 VR App during GITEX Technology Week 2015. The aim was to provide visitors at GITEX the opportunity to venture into the world of VR using both iOS and Android platforms at the Gaming Smart Home section of Du stand.

The pioneering Dubai 360 VR app was developed by Plain Concepts using high resolution 360 degree content procured by Dubai360 and the latest VR technology, to provide an unprecedented experience of certain areas in the breathtaking city of Dubai.

Users can download the app from the iOS and Android stores on their smartphone and have a fully immersive Virtual Reality adventure by inserting the phone in a Cardboard to experience Dubai from a VR perspective.