Jubiland Web

Plan your retirement with
Jubiland Web

Jubiland is a web portal based on the idea of gamification of simulations. Its objective is to reproduce Spanish pension plans and retirement rules.

Jubiland President
App presentation


Aegon is a life insurance, pensions and asset management multinational company based in the Netherlands. It used to have a web portal aimed at generating retirement simulations however this portal could not be used in Spain as it was not compliant with the country legislation.

This is why Aegon asked Plain Concepts to design and develop Jubiland, a web portal that allows users to reproduce Spanish pension plans and retirement rules in an easy and funny way.


Plain Concepts has developed Jubiland to allow users to simulate retirement scenarios in the form of a game. This makes the experience more user-friendly and interactive. The design has been key to the project because of all of the illustrations and  characters.

App presentation

Application features:

- Comes with an administration panel to manage executed simulations and export reports to Excel

- Integration of Google Analytics to analyze site traffic and identify improvements to make it more viral

- Interaction with an Aegon web service which returns specific insurance calculations

- Animated GIFs and sounds