Blog
Discover the latest trends and innovations in the world of technology through our blog, where IT experts share their vision and experiences to drive digital transformation.

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Artificial Intelligence8min. read
AI-driven Virtual Avatars: The new paradigm of customer service
What began as simple representations in early Internet forums has evolved into more realistic versions with applications in a variety of industries. In fact, according to GrandView Research, the global digital avatar market, valued at $14.34 billion in 2022, is expected to reach $270.61 billion by 2033. Sectors such as healthcare, industrial, or marketing are the ones […] -
Culture and Commitment6min. read
2024: A year full of growth and good news for Plain Concepts
The year 2024 is about to end and we will remember it as a turning point for the company, full of challenges, projects, awards, new markets and lines of business, and an innovative, leading, diverse, and inclusive team that continues to grow. Although it has only been twelve months, it has been a year that […] -
Artificial Intelligence8min. read
The influence of AI in 2025: Trends you should not miss
While 2023 was the year of awe and wariness, 2024 has become the year of experimentation and 2025 will be the time when companies start to get realistic about what AI can do in their organizations. Companies have already started to move their PoCs into production and proposals to invest in AI are expected to increase over […] -
Artificial Intelligence4min. read
Gemini 2.0 is here and promises to be able to do (almost) anything
Google has used the last days of the year to launch its most anticipated artificial intelligence model: Gemini 2.0. This is its next-generation AI model, which promises to be a big step forward in terms of intelligence and capabilities. If the previous model focused on multimodality, version 2.0 is based on AI agents, which are able to […] -
Data and Analytics7min. read
The Pillars of Data Quality Management: A Guide to Mastering Them All
According to Gartner, poor data quality issues can generate an additional $15 million in annual costs on average. In fact, it is not only about financial losses, but also affects other levels, such as less reliable analysis, poor governance and risk of non-compliance, loss of brand value, slowing down corporate growth, etc. For all these […] -
Artificial Intelligence6min. read
Implications of AI for Business Strategies: What should you keep in mind?
Already, many companies are rapidly adopting AI tools to improve decision-making, automate processes, and personalize the customer experience. Thanks to the ability of advanced algorithms to analyze large datasets to uncover relevant information, companies can benefit greatly from AI to drive strategic decisions. We explore the challenges facing AI and how its benefits can influence […] -
Artificial Intelligence13min. read
Keys to fostering AI Governance that creates Business Value
As new startups and cutting-edge companies join AI-driven businesses, a new context emerges in which organizations need to leverage the advantages of this technology, not only to differentiate themselves but also to survive in the market. With this scenario comes the need to talk about AI governance, which requires a solid orchestration in all areas to […] -
Empowering Business17min. read
Microsoft Ignite 2024 | All details and news
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Data and Analytics5min. read
Power BI Premium transitions to Microsoft Fabric: Everything you need to know
A few weeks ago Microsoft announced its plans to retire various Power BI licensing and purchasing options by the end of 2024, which means that Power BI customers will have to purchase Fabric licenses and migrate their existing workspaces. This change will bring numerous benefits to Power BI customers thanks to the new and improved […] -
Artificial IntelligenceInnovation and Research10min. read
AI Accelerator: The tool to revolutionize business
They represent a fundamental advance in the field of artificial intelligence, significantly improving the performance and efficiency of workloads. We analyze their features, benefits and examples. -
News4min. read
Google Cloud Summit Saudi Arabia 2024 | Overview of all details
Plain Concepts was able to attend the Google Cloud Summit Saudi Arabia 2024 to discover in person the latest developments and the future of cloud computing. We give you all the details! -
Artificial Intelligence10min. read
AIOps explained for companies
We review all the details about this technology that could be the future of IT operations management: definition, use cases, operation...