From Thought to Value
The identity behind
everything we create.
More than a logo: our mission, values and principles made visible in every product we ship.
Logo System · Official
The new marks.
These are the current, official Plain Concepts logos. Both positive and negative versions are equally valid. The brand identity does not consider the use of a blue background for the main logo.
The palette.
Click any swatch to copy its HEX. The brand blue is the one signal color — blacks, whites and accents support it.
∕ BRAND BLUE · Pantone 300C
∕ BLACKS · 5 shades
∕ WHITES · 4 shades
§02
Typeface
Aa.
300 · LIGHT
Useful innovation.
400 · REGULAR
Useful innovation.
500 · MEDIUM
Useful innovation.
600 · SEMIBOLD
Useful innovation.
700 · BOLD
Useful innovation.
800 · EXTRABOLD
Useful innovation.
Clear space
Breathing room: 1.5x.
To ensure better visibility, a space around the Plain Concepts logo is reserved on every side equal to 1,5x the wordmark’s height. In applications with small surfaces, such as merchandising materials, the reserved space may be smaller.
1.5 X
1.5 X
1.5 X
1.5 X
Minimum size
Digital legibility.
The suggested minimum size depends on the support, reproduction technique, and screen density. At this time, we only have information available in digital formats.
50 px
LOGO
220 px
LOGO + TAGLINE
Brand ∕ 2026
A brand
built on plain
concepts.
built on plain
concepts.
Our brand is designed to reflect our essence as a company and convey the unique experience that our products offer to users. Every aspect has been carefully crafted to embody our vision of innovation and quality.
↓ SCROLL01 — PHILOSOPHY02 — PRINCIPLES03 — LOGO SYSTEM
∕ PHILOSOPHY
∕ 01.
∕ manifesto.txt
∕ 01.
∕ manifesto.txt
Our brand is much more than just a logo. It is the personification of our mission, values, and principles — a promise of quality and dedication to our customers, and the desire to unlock the potential of every team.
01.
Integrity.
Our brand is a promise of quality and dedication to our customers — held to it in every decision, product, and service.
VOICE · VALUES
02.
Innovation.
A minimalist, clean approach that communicates creativity in the technological field — expressed in a bright, vibrant blue.
DESIGN · STRATEGY
03.
Teamwork.
We are committed to helping every team reach its full potential. The driving force behind everything we do.
CULTURE
04.
Excellence.
Excellence in all that we do — the highest quality products and services, at the standard of the most recognized technology brands.
CRAFT
∕ CORPORATE FILM
∕ 02:30
∕ plain-concepts.mp4
∕ 02:30
∕ plain-concepts.mp4
The brand, in motion.
Two minutes, zero filler.
● PLAY
Get the marks.
Use them well.
All assets are the current official Plain Concepts logos. Any previous versions should be replaced by these. The full brand book covers clearspace, minimum sizes and non-corporate backgrounds.
Brand Identity · Released 2026
This is Plain Concepts — a brand for teams that build things people actually use. The mark, the voice, the values, and every asset you need to carry it forward.
See the brand live.
The Plain Concepts corporate film — the fastest way to understand who we are.
● CORPORATE FILM
A brand with fewer parts
and deeper roots.
Four values — integrity, innovation, teamwork, excellence. The quick test for any asset: if it doesn’t fit here, it probably shouldn’t exist.
01
Integrity
The brand is a promise. Every touchpoint upholds it — or it doesn’t ship.
02
Innovation
A bright, vibrant shade — in color, in thinking, in the work we ship.
03
Teamwork
The only way every team reaches its full potential is together. Brand included.
04
Excellence
The highest quality — in products, services, and the way we show up every day.
The marks.
Click a format to download. SVG for anything digital. PNG 4× for quick drops.
The palette.
Click any swatch to copy its HEX. The brand blue is the one signal color — blacks, whites and accents support it.
∕ BRAND BLUE · Pantone 300C
∕ BLACKS · 5 shades
∕ WHITES · 4 shades
— official brand
read-brand-manifesto –verbose
“We build software to
unlock the potential of every team.“
The Plain Concepts brand is an operating system. Download the source, read the guidelines, and ship things in our name with confidence.
§01
Philosophy
→ VAL/01
Integrity.
Our brand is a promise of quality and dedication to our customers. We are committed to keeping it at every touchpoint.
→ VAL/02
Innovation.
A bright, vibrant blue that communicates innovation and creativity in the technological field — minimalist and clean by design.
→ VAL/03
Teamwork.
We are committed to helping every team reach its full potential — the driving force behind everything we do.
→ VAL/04
Excellence.
Excellence in all that we do. The highest quality products and services, held to the standards of the most recognized technology brands.
§02
Typeface
Aa.
300 · LIGHT
Useful innovation.
400 · REGULAR
Useful innovation.
500 · MEDIUM
Useful innovation.
600 · SEMIBOLD
Useful innovation.
700 · BOLD
Useful innovation.
800 · EXTRABOLD
Useful innovation.
§03
Logo System
∕ MAIN · POSITIVE · COLOR
On Light
For any light or neutral surface. Both positive and negative versions carry equal weight in the brand identity.
§04
Corporate Film
● CORPORATE FILM
plain-concepts · brand · v1.0
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