CES 2025 Las Vegas: Summary of all the news

We have already been able to attend the first major technology
trade show of the year, as the 2025 edition of the Consumer Electronic Show
(CES) is bringing together the leading electronics companies in Las
Vegas.

From January 7 to 10, new products and the latest advances from
technology giants such as NVIDIA, Panasonic, Accenture, Volvo, SiriusXM,
Samsung, Google, Deloitte, Siemens, Orion Nasa… We have compiled the most
important moments and launches of the event.

*We will update the article with the highlights of each
day.

The latest edition of CES 2025 has
officially opened, where we have been able to find miles of dazzling
exhibits, futuristic stands, new product launches in mobility, smart homes,
digital health, wearables, etc.

This year we are seeing many artificial
intelligence products, as well as great announcements from LG
or NVIDIA, or new products from Samsung or Sony.

NVIDIA Blackwell RTX 50 Series
GPUs

During his keynote address, NVIDIA CEO Jensen Huang showed off the
company’s new RTX 50 series graphics cards,
promising massive performance
improvements over the 40 series generation of
cards.

The new GPUs are called the GeForce RTX 5070, 5070 Ti, 5080 and
5090. The latter is the most powerful card Nvidia has made so far, but also
the most expensive ($1,999). The lineup star could be the RTX 5070, which
promises performance on par with Nvidia’s previous flagship card, the GeForce
RTX 4090, for as little as $549.

With all this, there is a big improvement in performance figures
with DLSS 4 technology, which uses AI to boost FPS figures and is not yet
widely supported.

Cosmos of NVIDIA

Huang also discussed Cosmos, a base model that
understands the physical world. Just as GPT was a base model
that understood language and Stable Diffusion was a base model that
understood images, Nvidia has created a base model that understands things
like “friction, inertia, gravity, object presence and permanence, geometric
and spatial understanding.

A world model like Cosmos is necessary, he said, because “if you
want AI to be able to operate and interact in the physical world sensibly,
you’re going to have to have AI that understands it.”

Latest Intel Core
Processors

Intel introduced new processors in its “Core Ultra” series for
mobile computing.

The company says these processors
will increase efficiency,
longer battery life, and artificial intelligence enhancements to boost
performance for enterprise, maker, and gaming customers.
Intel’s announcement comes amid increasing competition in the AI-enabled PC
space.

Panasonic increases AI
investment

The company has launched “Panasonic Go”, a corporate initiative
with which it has stated that it will drive growth through investments in
artificial intelligence across the technology giant’s
operations.

Yuki Kusumi, CEO of Panasonic, shared this initiative and other
developments, such as the goal that 30% of its revenue by
2035 will be from AI-related businesses.

They also introduced “Umi,” a new platform that uses artificial
intelligence to be a “personalized family wellness coach.” A quick demo by
Panasonic showed that Umi, which looks like a chatbot, responds to users and
performs various tasks, including scheduling family meetings, tracking and
suggesting favorite activities, and summarizing how family members are
doing.

Samsung Electronics and its
vision for the future

Samsung’s presentation had a clear focus on their commitment to
making AI an everyday, ubiquitous experience, also encompassing IoT and
sustainability, while expanding on the theme of “AI for All”.

They highlighted the focus on seamless
connectivity between devices and a unified user experience thanks to
AI. They presented innovative solutions for vehicles and
marine vessels that leverage One UI and SmartThings.

They also emphasized the evolving role of technology, which goes
beyond functional convenience to foster social value through AI-driven
personalization and sustainable solutions.

Delta and its way of “making
attendees fly

Delta’s presentation at the Sphere in Las Vegas left no one
indifferent.

The 10,000 or so attendees felt from their seats the rattle of an
airplane on takeoff and the strong air of the jet turbines as they watched
hyper-realistic landscapes on the world’s largest LED screen, a spherical
screen of 54,000 square meters in area and 112 meters high.

The event was attended by major stars such as actress Viola Davis,
former professional soccer player and commentator Tom Brady, and singer Lenny
Kravitz. The company’s CEO, Ed BAstian, wanted to celebrate the company’s
100th anniversary and announced that it has joined forces with Thales
Avionics to install high-definition screens on Airbus A350-900s starting in
2026. In fact, he compared the quality that its new QLED 4K HDR smart
displays will have to that of a movie theater and said they will feature a 96
terabyte storage system, which is a vast improvement on the average capacity
of the entertainment system that the screens in Delta’s backups now
have.

He also added that the airline will have an AI chatbot called
“Concierge,” which will help passengers avoid missing their flight by sending
reminders and recommendations to get to the airport on time.

LG’s portable TV

LG has launched StanByMe 2, an upgrade of the previous model with
longer battery life (four hours) and higher resolution (1440p).

It is a 27-inch battery-powered TV that comes in a carrying case
and went viral last year thanks to its convenient and economical form factor
for travelers.

Honda and its EV
models

Honda unveiled prototypes of the first two models of its 0-series,
the Japanese automaker’s upcoming line of high-tech electric vehicles.

Honda also unveiled the vehicle operating system it plans to use
in all 0-series models. The software, called “AISMO OS” after a humanoid
robot Honda brought to CES 20 years ago, will be integrated into vehicle
systems ranging from automated driving and advanced driver assistance to the
in-car infotainment system.

Robots of all
kinds

Robots have been one of the pillars of CES for years, and this
edition was not going to be less.

It has been possible to see a hybrid of robot and lamp from Jizai
(similar to the mythical one from Pixar), the robot R3D3 from OpenDroid, in
charge of household chores, or the Roborock Saros Z70, a robot vacuum cleaner
with a robotic arm to pick up obstacles in its path.

We also find many smaller options such as the Mi-Mo, Mirumu, and
Loona or an autonomous lawn mower from John Deere.

Sony and its commitment to
video games

Sony has unveiled its Midnight Black collection, a new color
scheme for a range of PS5 accessories launching next month. The PS Portal,
DualSense Edge, and Pulse Explore wireless headsets will cost $200, while the
Pulse Elite wireless headset will cost $149.99.

An anime series based on Ghost of Tsushima has also been
announced, which will launch on Sony-owned platform Crunchyroll in 2027. It’s
a notable release, as Ghost of Tsushima: Legends will be the first anime
adaptation of a PlayStation Studios game.

And it wasn’t the only thing, you can see it in the video
below:

Toyota’s innovation
lab

Toyota announced the launch of “Woven City,” a site located near
the base of Mount Fuji that the company advertises as a “proving ground” for
all things mobility, later this year. Construction of Woven City’s “phase 1”
buildings has been completed and it plans to begin welcoming its first
residents starting in the fall of 2025.

Initially, the residents will be Toyota employees and their
families. The total population of Woven City is expected to reach 2,000 over
time, and the community will gradually include outside scientists and
inventors as well, according to Toyota.

Toyota Motor Corporation President Akio Toyoda called Woven City
a “living laboratory” for innovation,
ranging from sustainable energy and autonomous transportation to interactive
pet robots.

Holograms for
everyone

Holoconnects showcased its “holoboxes,” its latest holographic
devices that help people communicate through life-size and miniature
holograms around the world.

André Smith, CEO and co-founder of Holconnects says the company
has deployed hundreds of these devices for a variety of uses, such as
bringing doctors to rural communities and helping teachers enter multiple
classrooms simultaneously. And, more recently, Holoconnects is also
leveraging artificial intelligence and the hospitality sector.

In collaboration with hospitality companies, Holoconnects has
launched an AI-powered avatar technology designed to work in hotel reception
areas..

Amazon Robotaxis

Vehicles with no steering wheels or pedals have been spotted
already on the streets of Las Vegas, San Francisco, and Foster, but, for now,
passengers are limited to employees and special guests.

However, Amazon-owned Zoox says its robotaxis will soon be
available to the public as a ride-hailing service. Right now, according to
Levinson, Zoox has a couple dozen robotaxis in Las Vegas and San Francisco,
and the company plans to multiply that number by “several” within the
year.

Monitors for people with
dyslexia

The company Lili for Life has designed a monitor to help people
with dyslexia by addressing the underlying problem of mirrored overlapping
images, which causes dyslexic people to have two dominant eyes.

The Lili display emits almost imperceptible flashes of light that
correct this overlap by creating a change in visual perception. This
innovation makes reading smoother, faster, and less
tiring, improving text comprehension and making the
experience more enjoyable for the reader, according to the
company.

Solar umbrellas

Anker introduced Solix, a vertical sunshade equipped with the
company’s new generation of solar cells.

The foldable device can produce up to 100 W of power, which should
be enough to keep phones and other devices charged. It will be available in
spring or summer this year.

Smart lipstick for people with
disabilities

Grupo Boticario is combining AI and robots with lipsticks to make
cosmetics more accessible and inclusive.

The goal is to bring this type of product closer to people with
visual and motor disabilities. The machine, which uses AI, scans the shape of
your lips and your skin tone. A robotic arm then paints your lips with one of
the available four shades.

More eccentric
launches

As usual, there has also been room for less conventional products,
such as an electric spoon from Kirin. This spoon sends an electric current
through the spoon to the tongue, making the taste buds think they are eating
something saltier than it is. It’s a useful device for people who want or
need to consume less salt.

We have also seen other peculiar launches such as the Bebird
headphones, which do not play music, but are ear cleaners, which have cameras
and sensors that connect to an application on the cell phone that shows the
wax inside the ear canal.

And, for now, that’s all for today, but we will continue to update
the article with new releases every day, so don’t miss the updates.