Digital Transformation in Media
Media is going through a time of huge transformation across all parts of the value chain, from the media owners to the agencies, and ultimately the marketers and advertisers. In this session, we will discuss how Plain Concepts is leveraging technology to help media companies address their challenges, and stay ahead of the industry trends.
- Gathering insights from terabytes of advertisement data
- Applying AI to super-segment target audiences
- Forecasting revenue and packaging marketing campaign ROI
- Engaging customers in new experiences with Mixed Reality
UK Growth Strategy Lead at Plain Concepts
What I love most about technology is that it is the closest thing we have to magic!
Feel free to connect with me, always happy to help.