Plain Concepts signs a collaboration agreement with Solutions by stc, alongside its strategic partner Bejo

As part of #GITEXGLOBAL2025, Plain Concepts, together with its strategic partner Bejo, has signed a collaboration agreement with Solutions by stc to drive innovation and the development of phygital experiences, combining the physical and digital worlds.

This agreement represents an important step in strengthening Plain Concepts’ presence in the Middle East region, particularly in Saudi Arabia (KSA), and reinforces the company’s commitment to digital transformation and the adoption of emerging technologies.

The objectives of the collaboration focus on:

• Delivering innovative phygital experiences.
• Developing solutions powered by emerging technologies.
• Supporting localisation and building national capabilities.

The partnership aims to explore new opportunities to create value through technological solutions that combine innovation, creativity, and the technical expertise of all teams involved.

This agreement marks a significant milestone in Plain Concepts’ international expansion strategy and reflects its commitment to collaborating with strategic partners who share its vision for innovation and technological development. The news was also featured in El Economista, highlighting the alliance with Saudi Telecom Company (STC) as a key step in driving technological innovation and expansion across the Middle East.