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January 20, 2023

Business Insider highlights Plain Concepts growth at a challenging time in the tech sector

Business Insider, the media specialized in financial and business news with a presence in countries in Europe, America, Asia, and Oceania, has had the opportunity to interview Quique Martinez, the new CEO of Plain Concepts, to talk about the current situation of the company at a time of “crisis” in the sector.

Growth in a time of uncertainty

2022 has been a rather complicated time for technology companies: massive layoffs, market downturns, and significant drops in device sales… But in all this maelstrom of bad news, Plain Concepts has achieved double-digit growth and embarked on greater internationalization.

One of the keys, as Quique Martínez says, is that “we are a company in which even the partners and managers are technical people. We are all technicians, and we are very technology-oriented“. Even though our rivals are the big consulting firms, at Plain Concepts, we have wanted to flee from that consulting model and bet on a boutique model where the dedication in each project is prioritized and not a greater number of people involved. “There are not many human capital companies that are in the technology side of the business, and that can roll up their sleeves and like technology,” added Martínez.

Commitment to talent and internationalization

This technical approach is what has led Plain Concepts to end 2022 with a turnover of around 35 million euros and almost 500 employees.

In addition, as a strategy for 2023, the company will promote its presence in four key markets: the United States, Germany, the United Kingdom, and the Netherlands. “At the turnover level, we have always been growing with double-digit growth. We’ve set ourselves up for 2023 to be very high double digits, and we’d like to get to almost 50% revenue growth.”

Although clients are now investing in short- and medium-term projects, this is being seen as a new business opportunity rather than a problem. “The opportunity should be in companies that can provide value. Those that will give you value for the same money, save costs, save on performance and give you more information”.

Digital Twins and Spot

Another of the points they wanted to highlight in the news is the pioneering nature of Plain Concepts when it comes to being the first to offer solutions in Spain with Spot, the quadruped robot from Boston Dynamics, in addition to launching applications focused on the industry.

Its ability to provide it with new capabilities has made it the perfect ally to create digital twins, such as the one designed for the cathedral of León using Point Cloud technology.

And this is where the company’s big bet comes in: digital twins will be companies’ future. “In the next 3 to 5 years, in 90% of the markets, the digital twin is going to be the most important thing,” said Quique Martínez, who sees much more of a future for this technology than for the metaverse. “Before the metaverse will come to the digital twin. We are focused on the industrial metaverse, which is where we can add value in the short term with our engine and our development ecosystem”.


If you want to know more details, you can read the complete interview.

Elena Canorea
Elena Canorea
Communications Lead