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January 17, 2023

How to use ChatGPT3, the artificial intelligence everyone is talking about

ChatGPT is the AI that is here to stay and will undoubtedly be a game changer. It is one of the best AI applications ever seen, launched on November 30, 2022, and in just 4 days, ChatGPT already had accumulated more than one million users. No wonder because its way of expressing itself is really excellent, and it has an incredible understanding capacity.

It is a great technological revolution with infinite potential. In this article, we will see how we can take advantage of the technology on which ChatGPT is based to apply it in our business or company.

What is GPT3 and GPT chat?

ChatGPT is the artificial intelligence chatbot developed by OpenAI that is based on the GPT-3.5 model, i.e., it is a software that you can talk to and ask questions about virtually any topic using your own natural language.

GPT-3.5 (Generative Pre-trained Transformer) is a language generation model developed by OpenAI based on machine learning, characterized mainly by the generation of natural language text strikingly similar to human writing.

The model has been trained on a large dataset of human-generated text and can create text for various linguistic tasks, such as translation, summarization, and language generation.

How to use chatGPT and GPT3

Using the chat is as simple as registering your user on the Open IA chat website and using the generalist conversational interface to ask or request practically anything.

It has infinite applications, as many as your imagination can reach. We can use it as an intelligent personal assistant that will help us to be much more efficient in our daily lives: summarizing texts, consulting information, translating, and constructing texts…

But it is exciting how we can use GPT3 through its API. This is where you could integrate it with other products and get more out of the virtual assistant in your business.

To use the API, you have to create an api key, and you can call it using this JavaScript code, pass it as a parameter to a query, and work on the JSON response obtained.


Example JavaScript code calling the GPT3 API

const prompt =


return fetch(“”, {

method: ‘POST’,

body: JSON.stringify({


max_tokens: 1024,

temperature: 0.5,


top_p: 1,

frequency_penalty: 0,

presence_penalty: 0



“Content-Type”: “application/json”,

Authorization: `Bearer ${apiKey}`


}).then(res => res.json());



Keep in mind that depending on the number of calls to the API in a certain period of time, it will not work with the free trial, and it will be necessary to pay for its use. It would be about 2 cents for every 700 words generated by the AI. You can see the full price in this URL.

What can GPT be used for?

Here are some possible use cases of GPT3 that can help our business:

  • Improve customer service: A chatbot could use GPT to answer frequently asked customer questions, provide product or service information, and provide technical support. Thus providing more personalized and faster customer service by responding to customer queries on a one-to-one basis.
  • Sentiment analysis: GPT can be used to analyze the tone and content of customer conversations and provide reports on overall customer sentiment towards the company.
  • Accelerate content creation: GPT can be used to generate text that mimics the style and tone of a human author, making it useful for creating content for social media, articles, tutorials, speeches, or sales pitches… or simply as initial inspiration when faced with a blank page.
  • Automatic text translation: GPT can be used to perform automatic text translation. The quality of the translation may depend on the language and complexity of the text, but, as always, under human supervision, it can speed up this work tremendously.
  • Information search and answers: GPT can be used to answer questions asked by users with historical, geographical, scientific, and didactic data… The main advantage it has is that it is not limited by the language of the query, as it can happen with other search engines because the GPT answer will be given in your own language based on different sources of information. The limitation is that, as of today, the knowledge base dates back to 2021, so certain information may be obsolete. That is why it is perfect for data that does not vary much over time.
  • Content summarization: GPT can be used to create automated summaries of long texts, which can be useful for creating summaries of news, documents, videos, or podcasts (once the audio has been processed and converted to text), creating title and metadescription tags to optimize a website, etc.
  • Code generation: And of course, you can also use GPT to generate programming source code in the language you specify. It generates code with explanatory comments, intuitive functions, and variable names. Although it may not always work perfectly or be the most optimized code, it saves developers a lot of time.

GPT is a great tool with an infinite number of applications. Still, on its own, there are scenarios where it cannot reach, and it will be necessary to develop integrations with other products or databases through customized developments.

When it will be necessary to carry out customized developments with AI

Here are some examples of cases in which it would be necessary to carry out customized AI development:

  • Process optimization solutions: If your company wants to automate and optimize its internal processes, it would be necessary to have a team of experts or hire a custom development to create an AI solution that adapts to specific needs.
  • Data analysis: If the company has a large volume of data and you want to extract precious information from it and integrate it with other systems or visualization interfaces, it would also be necessary to hire a custom development to create a 100% customized data analysis solution.
  • Creation of predictive models: If you want to predict the behavior of our customers or the performance of our processes is another use case in which it would be necessary to perform a custom development to create a custom predictive model.


If you want to discover more about the possibilities that artificial intelligence and GPT can bring to your company, don’t hesitate to discover our Azure OpenAI framework.


María Soto
María Soto
Marketing Team Lead