Elena Canorea
Communications Lead
As a result of COVID-19, most face-to-face events were canceled. Since then, many companies have opted to replace face-to-face events with online events. Companies such as Microsoft and Facebook were the first to announce that they would not organize large in-person events until the situation improved. And many more are making plans to transform their conferences, seminars, and congresses into a virtual format.
While in a previous article we told you about the best platforms to create online events, in this one we want to detail the basic aspects to overcome the dreaded question: Where do I start?
Because, even if you are creating an online event, you should not neglect the details. In addition, it is important to organize it well and take into account the following aspects:
Although general interest themes may seem attractive, in many cases there could be part of your audience that will tend to get bored, especially if they are already familiar with the topic or work in that field. Try to have a broad view of what information will be of value to the attendees of your event and what topics they may find interesting.
Nowadays there are a large number of events, but also online resources of all kinds that usually solve the most general questions/doubts. Try to make your event go a step beyond the first layer and offer a deeper insight into the topic it revolves around.
To plan online events, you have to take everything into account: employees, volunteers, financial resources, sponsors… The more we can involve, the more we can advance and improve.
Online events allow us to greatly reduce the investment compared to face-to-face events. However, the market is saturated with this type of event, and it will be important to attract the maximum number of attendees. Promote, promote and promote.
Before setting a day for your event, it is important to check that it does not coincide with any other event with which you share a theme. There is no point in putting your audience in the position of having to choose between your event or another one. The calendar is extensive, so look for your slot away from similar events that may reduce attendance to yours.
Besides that, it is also important to try to find a schedule that is compatible with the activity of our attendees. Quite a challenge, isn’t it?
It is impossible to say what is the best time for an online event since the very nature of this marks a more or less appropriate time slot. Is it a business event? Leisure? Internal communication? Put yourself in the attendee’s shoes and make things as easy as possible. We don’t say it’s an easy thing to do, but it guarantees success.
Both of these aspects are crucial in order to reach an audience. There are as many ways to promote your event as you have the imagination and the capacity to act. The online environment allows you to bring the event closer to everyone. Literally. Some classic ways to lay the foundation of your promotion are:
Eventbrite-type platforms make it easier to manage user registration, but they have a cost for non-free events.
If you choose to create a registration on your website, keep the following in mind:
Engaging attendees is one of the most important points in online events and probably one of the hardest to put into practice. Sometimes, when we are behind a screen many more interruptions arise such as unexpected calls, emails… That is why it is necessary to work on this aspect. Here are some examples:
Online sessions which make a good impression can be the beginning of much more. Now that you have managed to interest your attendees, we can reinforce their brand recall over time if we do things like:
Azure Kinect and Artificial Intelligence. This combination is behind Virtual Stage, a virtual stage generation technology that Plain Concepts are developing in collaboration with Microsoft.
Virtual Stage is the ideal tool for presenters, speakers, and other active event participants to move to a ‘digital set’ with the same quality as if they were on a physical set. The technology guarantees an immersive experience as audiovisual as that of a conventional television program.
This way, it is possible to save money on travel expenses for speakers or on the construction of scenery. It also guarantees the health of the attendees, speakers, or event staff.
Virtual Stage scenarios are adapted to the brand image of each company and are optimized for different devices (laptop or desktop, tablet, smartphone).
Do you want to organize your online event with Virtual Stage?
You need to put effort, good ideas, and be well-organized to put together an online event that generates results. Now you already know some keys to making them better. The tools are also important and if you have experts, you will be able to solve many doubts and problems that may arise.
At Plain Concepts, we know how to make your event dazzle with all the Virtual Stage options in front of a worldwide audience. Do you want us to accompany you with this technology?
Elena Canorea
Communications Lead
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