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    Dubai 360: The largest interactive tour

    How to promote a city with images without loading time being an issue

    From a computer, phone or tablet, images take us to magical, dreamlike places that we have wanted to travel to since childhood or that we have just discovered and are already on our bucket list.

    If those images take too long to load or process, the experience is depreciated, and the image of a city or country we loved may suffer.

    We have created a portal that gives a city high visibility and creates a positive impact on its image, as well as other benefits such as helping to promote tourism and trade.

    Dubai Meraas, a company whose mission is to create a better city model for its inhabitants and offer a great experience for its visitors, commissioned us to develop a totally innovative digital experience about the city of Dubai.

    Our Challenge:

    The aim of the project was to offer the client a tool with which to manage high-resolution panoramic photos and videos, providing an automated processing and uploading system in order to make them available for viewing in a web application.

    All this, without losing sight of security, resource optimisation and content loading speed, in order to offer an impeccable user experience.

    The process

    The biggest obstacle came from obtaining an automated process and freeing the client from the need to spend time processing 360 files using third party technologies.

    In addition, file loading had to be optimised, as the files had to be larger than 2 GB, so loading times had to be reduced and a distributed cache system had to be found that would not cause problems for users when browsing the web.

    Using the latest technologies, they were able to solve all the challenges posed, such as using tools like Krpano for the automation process and Azure services to manage the upload, processing, storage and final upload process.

    Results

    • Optimal navigation for the visitor and full performance for the internal management of the website.
    • Taking a virtual tour of a city and studying its main buildings and monuments with a 360° view gives a very positive image as well as added value in the promotion of tourism, culture and commerce.
    • An example of how the websites of large cities with commercial applications could be, seeking to appear in new markets, where physical borders do not exist and can be crossed with a simple click.

    We are ready for new challenges