Trasmediterránea: 360° customer profiling to optimize decision making
Now more than ever, companies need to understand and personalize the services they offer to their customers.
Knowing customer behavior can make or break a business decision.
How do you get operational and useful databases and get the most out of your data?
We have created a solution that provides a 360° view of customer profiles to analyze your data and facilitate decisions.
Trasmediterránea, with more than 100 years of experience linking ports and cities in Spain and North Africa, has one of the most modern and best equipped fleets in Europe, with the latest technological advances.
Like any global company, Trasmediterranea went through several mergers and acquisitions until it found itself with an overload of data sources, systems and slow processes due to limited data integration and consolidation across the enterprise.
The company wanted a 360° view of its customer profiles and the ability to access and analyze its data in real time to optimize its business decisions.
The process
To achieve this seamless reporting experience, we needed to integrate and merge data from the mainframe as well as from operational and reporting databases.
We started by deploying Sidra Data Platform, our data platform, a resilient, high-performance Paas Azure platform solution with MLOps capabilities to accelerate data intake from different sources and data cleansing.
Data platform based on Sidra Data Platform, Power BI, Databricks and Data Lake.
The data integration process has been achieved in record time, integrating your CRM data in real time.
Thus, the solution addresses fundamental data challenges such as governance and administration, simplifies data management and serves as a basis for future developments and strategies.
Digital transformation through advanced analytics for the naval sector.
“Thanks to Plain Concepts and Sidra Data Platform, we have begun our digital transformation journey towards systems and data consolidation, governance and stewardship, as well as started to leverage and see the benefits of advanced customer/business analytics.”
Daniel Ramos, CIO & CDO at Naviera Armas Trasmediterránea
Results
- Personalization of the services you offer to customers.
- Build 360° customer profiles based on a variety of data sources, from consumption patterns to demographics, financial reports, social media and more.
- Accelerating decision making by having a robust view of your customers in real time.
We are ready for new challenges
