Skip to main content
October 28, 2022

Quique Martínez Alén becomes our new CEO

After 16 years with Pablo Peláez at the helm of Plain Concepts, the time has come to pass the baton to Quique Martínez Alén, who, after a decade in the company, will lead the direction of the company to squeeze its full potential and consolidate us as a benchmark for technological innovation in Spain and internationally.

“With this announcement today, I am passing the baton of this great company that we have grown together with a lot of effort to Quique Martinez. Plain Concepts needs his leadership and experience to squeeze all its potential and reach the next level, consolidating us as a reference in technological innovation in Spain and driving our international expansion strategy, ” says Pablo Pelaez, co-founder and now Executive President of Plain Concepts.


A clear goal: reach the next level

We closed 2021 with a turnover of more than 31 million euros, and the goal for this 2022 is to complete it with 500 employees, attracting the best talent and offering attractive benefits such as a 35-hour remote working day and unique projects in the market in artificial intelligence, digital twins, metaverse or robotics.

A relevant fact in the history of Plain Concepts has been the entry of the ABE Capital fund almost two years ago, which has boosted the plans to professionalize the company after having grown so much in a short time.

This has resulted in the necessary financial muscle to make one of our primary objectives feasible: accelerating our international expansion.

In addition to numerous offices in Spain, we already have a presence in the United States, Germany, the United Kingdom, the Netherlands, and Romania. Still, we forecast that the percentage of our business coming from the international market will increase from the current 20-30% to 49% in just three years.

The focus of this international strategy will be, in the short term, to grow and capture new technological innovation projects in the countries where we already operate; and, in a long time, to accompany clients in Australia and Asia-Pacific.


This growth will mark our path for the next few years, and we are eager to begin this new stage.

Elena Canorea
Elena Canorea
Communications Lead