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February 15, 2023

FRoSTA is relying on Plain Concepts as a partner for the digitalization of their Idea 2 Market process

We are glad that FRoSTA, one of the leading manufacturers and pioneers of frozen food in Europe, has chosen Plain Concepts as a partner to digitalize its Idea 2 Market process.

Plain Concepts & FRoSTA

The goal of the partnership is to collaborate to simplify, harmonize and digitalize the existing Idea 2 Market process with the help of innovative technologies – to increase sustainability, transparency, and efficiency throughout the entire process chain for the future.

“We are very pleased about the close cooperation. The goal is to implement FRoSTA’s strategic digitalization strategy together successfully. A particular focus here is to use agile methods to provide digital solutions continuously and in short release cycles in the market”, said Quique Martinez, CEO of Plain Concepts.

The partnership with FRoSTA shows the expertise of Plain Concepts as a strategic partner, says Christian Kuhn, Country Lead Germany at Plain Concepts: “We are proud to be able to support our customers on the path to digitalization from the very beginning, in developing the optimal basis for scalable software solutions and offering a significant contribution to future growth.”

“In the progression of the project so far, we have already been able to show great benefits & fast implementation of milestones thanks to the agile project management approach. The combination of Plain Concepts’ technological expertise and FRoSTA’s profound process expertise provides an excellent basis for the successful collaboration to set up our Idea 2 Market process in a future-oriented and digital way”, add Kathrin Semke & Nadine Rodemeier, Project Managers & Product Owners at FRoSTA.


Over the next few months we will update you on the next steps and results of this new partnership agreement.

Elena Canorea
Elena Canorea
Communications Lead