Telefónica Movistar: Virtual Reality TV
During the Mobile World Congress 2018, Telefónica wanted to showcase a pilot project to demonstrate what it would be like to be able to watch Movistar multimedia content through Virtual Reality, taking another step towards what the television of the future would be like.
To do this, it was necessary to develop an application in which different users could share the same experience during the same session while they interact with each other.
It was necessary to develop a space where users could access both public and private rooms, where there would be a synchronization of reproduction and communication by voice and expression. Another required aspect was the ability to control the lighting, create and personalize avatars, and visualize a panel with real-time filtered tweets which integrated with Facebook.
In addition, we created a Spectator Application, where an administrator could interact with all the visitors and give the pertinent indications for them to use the platform. This last feature was crucial to be able to showcase the demo during the MWC.
It was necessary to design and create avatars that could be personalized in Virtual Reality, with real expressions and movement, and that worked equally in all devices.
In addition, everything had a fully synchronized feed, so that all the attendees on the session were seeing everything at the same time, without any interruptions or delays.
In the end, we achieved a totally immersive experience with a highly realistic environment, where the viewer can also consume advertising and additional content in a very interactive way, thanks to the Virtual Reality technology.
Television platforms are in continuous evolution and yet they still struggle to stand out in the market, need to look for new ways to offer the user the best possible experience.