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February 20, 2024

Microsoft AI and Innovation Summit: All the details

Intending to accelerate the adoption and deployment of responsible and secure AI and generative AI projects in companies and public organizations, Microsoft has announced the creation of the Responsible AI Innovation Center (RAIIC) in Spain.

It was during the Microsoft AI & Innovation Summit, of which Plain Concepts is a sponsor. Its central theme was the commitment to developing responsible and safe AI and attended by more than 3,000 customers and partners. It was a meeting in which it was possible to learn about the company’s new developments in artificial intelligence and where real experiences in the introduction of this technology in companies and public bodies such as CaixaBank, MAPFRE, Garrigues, Comunidad de Madrid, etc., were shared.

The event was opened by Brad Smith, Vice Chair & President of Microsoft, who highlighted the company’s commitment to more ethical and responsible AI. He was joined by Vasu Jakkal, Microsoft Corporate Vice President, Security, Compliance, Identity, and Management, who wanted to focus on the current moment, the speed and scale of exponential cyberattacks, where AI could become the great solution against cyber criminals thanks to its possibilities of automation in the detection, response, and prediction of increasingly sophisticated cyber threats.

Responsible AI Innovation Centre

According to IDC, 62% of large Spanish companies already use AI, and 25% plan to do so in the next two years. Therefore, with the aim of accelerating the adoption and deployment of solutions based on this technology, Microsoft has launched the creation of this Innovation Centre and AI responsible for the hands of 16 strategic partners, among which is Plain Concepts.

This collaboration will seek to identify opportunities for AI innovation at scale while promoting use cases in key sectors across all market segments, facilitating business transformation, improving efficiency, and helping companies get the maximum return on their investments, always in responsible AI projects.

Being part of this platform will give us access to exclusive material and strategic information on Microsoft technology developments based on this technology, as well as training and certifications. In addition, the Centre has been established as a knowledge and innovation platform that will offer specialized services to companies, such as:

  • Workshops for the definition and development of use cases with AI, technology demos, and immersive experiences.
  • Sessions to identify the technical requirements of solutions from the moment of ideation.
  • Strategy planning to develop a roadmap with prioritized AI use cases.
  • Definition of responsible AI development frameworks.
  • Specific training programs in AI development and implementation.

Responsible and safe AI

AI is becoming a fundamental and everyday companion, transforming the way organizations across industries and countries work, manage tasks, and generate unimagined opportunities.

Companies already investing in AI seek improved operational efficiency, cost savings, and enhanced business agility. But what decision leaders are most concerned about is the security and ethics of this technology. “Some 77% of organizations surveyed by IDC believe that relying on vendors with a responsible AI strategy is essential to implementing their AI projects, yet only 36% have a governance body in place to oversee AI deployments.”

As winners of the Responsible AI Partner of the Year award, we are committed to a two-pronged approach to education and awareness of the ethical aspects and responsible use of AI: internal training and communication with our customers.

We promote a deep understanding of the challenges and best practices in the legal and liability field, as well as advising our clients, providing them with clear and accurate information on ethical aspects and responsible use, and guiding them in making decisions in their projects.

With new legislative changes to regulate the use of AI, we have been adapting and further improving our practices. We are working closely with clients to assess changes in processes to collect new indicators or try to make the different processes involving AI as transparent as possible. We are also strengthening the legal aspects involved, especially in recent cases of generative AI and authorship of the results obtained by the models. And with an eye on the future so that whatever may come, we are prepared for it.

We provide you with a Generative AI Adoption Accelerator that brings together best practices, explores key trends, and helps you identify and implement use cases that deliver maximum impact to accelerate the value of this technology in your organization. Accelerate your AI journey with our experts!



Elena Canorea
Elena Canorea
Communications Lead